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Use Cases · Startups

Move fast without breaking the store.

Your release pipeline shouldn't be the bottleneck between a feature landing in main and it reaching a user. Stora automates release prep so you ship on code velocity, not release-work velocity.

Start freeSee pricing
$49/mo
Launch plan — unlimited apps, full pipeline, every team member included
2 weeks
typical time-to-value: connect repo, tune voice, first production release shipped
5x
release cadence increase reported by founding teams switching from manual to Stora
No seat tax
every engineer, designer, and PM on your team can invoke the pipeline
FIG 3.1 — The reality

What you're fighting today.

You don't have a release engineer
Nobody on the team wants the release hat. Whoever pushes the button ends up doing it grudgingly between feature work.
Store assets rot on every sprint
Screenshots and metadata drift from reality within 2 weeks of a redesign. You know it, the reviewer knows it, you avoid updating because it is tedious.
Review rejections kill sprint velocity
One rejection = 2-3 days off the roadmap. In a 2-week sprint that's a significant hit, and you didn't budget for it.
You cannot afford a $5k/mo ASO tool
Sensor Tower and AppTweak price for enterprises, not for the team that still shares a single AWS account.
Fundraising deadlines clash with store review
Demo day is Thursday. App Store review takes 2-3 days. You cannot launch the fundraising app without a miracle.
Every new hire has to learn the release dance
Onboarding docs always say "ask Sam". Sam left last month.
FIG 3.2 — How Stora fits

What changes.

Release-as-code

Every release artifact (screenshots, listing, compliance report) lives in version control. Consistent across hires, no tribal knowledge.

Onboarding in 30 min

Per-PR screenshot updates

GitHub Action re-captures screenshots on every merge so the store never drifts more than a few hours from the app.

Always-current store listings

Compliance in CI

Block merges on compliance failures, catch policy issues at PR time instead of three days into App Store review.

0 rejection surprises

Slack → ship pipeline

Product manager types "@Stora ship 2.1 to TestFlight" and the pipeline runs. No release engineer required.

Any PM can release

Priced for teams, not enterprises

Launch plan is $49/mo. That covers unlimited apps, the full agent suite, and direct store publishing.

Under expense-report threshold

Parallel store updates

iOS and Android submit in parallel rather than serially. Shaves a day off the worst-case demo-day timeline.

Demo-day-safe releases
FIG 3.3 — A day in the life

From 9am to shipped.

  1. 8:30Standup. PM says feature X is ready for TestFlight.
  2. 8:45PM pastes "@Stora ship v1.14 to TestFlight" in the #releases Slack channel.
  3. 9:00Stora spawns a release. Compliance agent scans. 42 rules cleared in 90 seconds.
  4. 9:05Screenshot agent re-captures because two screens changed this sprint.
  5. 9:20TestFlight build uploaded. QA team notified via Slack with install link.
  6. 11:00QA signs off. Release promoted to App Store. Play Console builds in parallel.
  7. 14:30Apple review passes. App live. Nobody on the team spent an hour on release work.
FIG 3.4 — Also see
Pricing
Startup-friendly tiers under expense-report thresholds.
Agents
Every step of the pipeline as a composable agent.
Developer Tools
CLI + MCP for tying Stora into your existing workflow.

Stop managing releases.

Start shipping them. Connect a repo, run one agent, and see what a release that manages itself looks like.

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