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ASO & Metadata

Metadata that ranks. Keywords that convert.

AI-generated titles, subtitles, descriptions, and keyword sets tailored to your app. Includes competitor intelligence and direct store publishing.

100+
candidate keywords analyzed per run for traffic × competition fit
30+
locales auto-translated with native-speaker tone, not machine-literal
18
typical App Store keyword slots filled per locale on the first run
3 min
average run time — shorter than the coffee break you were about to take
FIG 2.0

Everything you need. Nothing you don't.

01

Keyword research

AI-powered keyword discovery that finds high-traffic, low-competition keywords specific to your app category and target audience.

02

Competitor analysis

Track and compare competitor metadata, keyword rankings, and store listing strategies. Know exactly what to optimize.

03

AI copywriting

Generate optimized titles, subtitles, descriptions, and keyword sets. Tuned for discoverability on both App Store and Google Play.

04

Direct publishing

Push metadata directly to App Store Connect and Google Play Console. No copy-pasting between tools.

FIG 2.1 — How it works

From blank metadata to ranking keywords.

  1. 01

    Describe the app

    One paragraph on what your app does and who it serves. Or connect the repo and we infer it from your README, marketing site, and prior listings.

  2. 02

    Pick competitors

    Choose 3–5 apps to benchmark against. Stora analyzes their keyword sets, screenshot headlines, and recent metadata changes.

  3. 03

    Generate the listing

    Title, subtitle, keyword field, description, promotional text. All generated within Apple and Google character limits, with variants you can A/B.

  4. 04

    Push to stores

    One-click publish to App Store Connect and Google Play Console. Rollback available for 7 days if conversion tanks.

FIG 2.2 — Deep dive

ASO isn't dark magic — it's a two-signal problem.

Rankings on both stores come from two signals: relevance (does your metadata match the search query?) and conversion (do people tap install when they land on your page?). Most ASO tools optimize one and forget the other. Stora optimizes both — generating keyword sets informed by search volume AND crafting listing copy tuned to the conversion patterns your competitors in category already prove work.

Our keyword picker uses a fresh pull from both stores' public search data plus a model that scores keyword / category / competition / volume fit. You get a ranked list of recommended keywords per field, not a shotgun of every tangentially-relevant term. The keyword field on iOS has 100 characters — Stora makes every one of them earn its place.

For locales, literal translation is a trap. 'Fast' in English maps to different words in German depending on whether you're talking speed, commitment, or abstinence. The ASO agent picks the marketing-correct word given the surrounding phrase context, and shows you the alternative it considered and rejected with a one-line rationale.

FIG 2.3 — Who it's for

Who gets the biggest ASO lift.

New apps with zero listings
You launch with a complete, optimized listing on day one instead of "I'll optimize once I have reviews".
Apps expanding to new locales
30+ locales filled in a single run, native tone per market, not machine translation.
Underranked apps
If you know your app is better than your category position suggests, the competitor-intel step finds the specific keywords you're losing on.
Teams without a growth marketer
ASO is the cheapest install source for mobile. If you don't have someone owning it full-time, Stora is the substitute.
Post-relaunch teams
Redesign, pivot, or category change? Metadata needs to follow. Generate a fresh listing from the new positioning in minutes.
FIG 2.4 — Questions

Frequently asked.

Do you guarantee a ranking lift?
No honest ASO tool does. Rankings depend on your review cadence, install count, and retention — all things we don't control. What we guarantee is a ranked keyword field, a conversion-tuned description, and the ability to iterate fast when a variant underperforms.
How often should I re-run?
Every major version release, after any pricing change, and whenever conversion drops week-over-week by >10%. For most apps that's 4–8 runs a year, not continuous.
Does this work for Google Play keyword discovery?
Yes. Google Play's keyword mechanism differs from App Store (no dedicated keyword field — keywords live in title, short description, long description). Stora targets Google's full-text search signal distinctly from App Store's keyword field.
What about Apple Search Ads keywords?
The ASO agent exports a recommended match-type set (exact / broad / search match) for Apple Search Ads alongside the organic keyword set. Most teams import these into ASA and iterate from there.
FIG 2.1

See how Stora compares.

FeatureStoraAppTweakSensor TowerAppFollow
AI generation
Keyword research
Competitor tracking
Direct metadata publish
Screenshot generation
Starting price
$0/mo
$69/mo
$83/mo
$83/mo

Ready to ship?

Connect your GitHub repo and let agents handle the rest. Your next release, out the door in minutes.