App Store Optimization (ASO)#

Stora's ASO tools help you write better store listings and rank higher in search results. Research keywords, analyze competitors, and generate optimized metadata with AI.

Keyword Research#

Stora surfaces keyword data to help you pick the right terms for your listing:

• Search volume — Relative popularity of a keyword in the store.
• Difficulty — How competitive a keyword is based on the number and strength of ranking apps.
• Relevance — How closely a keyword matches your app's functionality (AI-scored).
• Suggestions — Related keywords you may not have considered, based on competitor analysis and semantic similarity.

Tip: Focus on keywords with high relevance and moderate difficulty. Ranking for hyper-competitive terms is hard for new apps, but niche keywords with decent volume can drive steady installs.

Competitor Analysis#

Track how competing apps rank and what keywords they target:

• See which keywords competitors rank for that you don't
• Compare metadata strategies (title structure, subtitle keywords, description patterns)
• Monitor ranking changes over time
• Identify gaps in the market where competitors are weak

Add competitors from the ASO tab in your project. Stora will automatically pull their public store data.

AI-Generated Metadata#

Stora can generate optimized metadata fields using AI:

• App Name — Incorporates your brand name and a high-value keyword within the character limit.
• Subtitle — Targets secondary keywords while clearly communicating your app's value.
• Description — Structured with feature highlights, social proof, and natural keyword placement.
• Keywords (iOS) — Comma-separated list optimized for maximum coverage without wasting characters on duplicates or low-value terms.

The AI considers your app's functionality, target audience, competitor positioning, and keyword research data when generating suggestions. You can regenerate, edit, or accept each field independently.

Note: AI-generated metadata is always a starting point. Review and refine it to match your brand voice and ensure accuracy.

Multi-Locale Support#

Stora supports all locales accepted by the App Store and Google Play. For each locale, you can:

• Generate locale-specific metadata (not just translations, but culturally adapted copy)
• Research keywords in that locale's language
• Manage metadata independently per locale

This is critical for international apps. Direct translation of keywords rarely works because search behavior varies by language and region.

Publishing Metadata#

Once your metadata is finalized, Stora can publish it directly to your store accounts:

App Store Connect#

Stora pushes metadata via the App Store Connect API. It updates:

• App name, subtitle, description, keywords, promotional text, and "What's New"
• Per-locale, so you can update one language without touching others

Google Play Console#

Stora pushes metadata via the Google Play Developer API. It updates:

• App title, short description, full description, and release notes
• Per-locale support

Warning: Publishing metadata overwrites what is currently in the store console for the affected fields and locales. Stora will show you a diff before publishing so you can confirm changes.

Both connections require store credentials. See Store Connections for setup instructions.

Using ASO Tools#

Web UI#

Navigate to your project's ASO tab to access keyword research, competitor tracking, and metadata editing.

API#

# Get current metadata
curl -H "Authorization: Bearer sk_stora_..." \
  "https://stora.sh/api/v1/projects/proj_abc123/metadata?locale=en-US"

# Update metadata
curl -X PUT \
  -H "Authorization: Bearer sk_stora_..." \
  -H "Content-Type: application/json" \
  -d '{"fields": {"subtitle": "Learn languages with AI"}, "locale": "en-US"}' \
  https://stora.sh/api/v1/projects/proj_abc123/metadata

See the Metadata API reference for full details.

MCP (Claude Code)#

"Get the metadata for Versed and suggest a better subtitle based on keyword research."

See the MCP Tools Reference for stora_get_metadata and stora_update_metadata.